Founder & CEO
Hello! I’m April, Founder and CEO of Landing On Purpose™️, a safe space for people to get clear, focused, and moving toward living lives and making decisions rooted in their unique mission. I wrote an interactive book titled Landing On Purpose: 5 Steps to Discover and State Your Passion. The book along with my LIVE coaching and workshop sessions have helped over 1200 people around the world discover their mission and start making mission-centered decisions so they can develop their lives and relationships from a place of meaning.
After advising and managing the business development of a CEO of a multi-million dollar consulting firm, I facilitated incubation and investment opportunities for entrepreneurs and startups in New Jersey’s silicon valley, then co-founded the North Jersey chapter of Women Techmakers, part of Google's global brand for women in technology. Working with C-suite leaders, creators and entrepreneurs for over 20 years, I’ve noticed that they all face a common problem. The Landing On Purpose methodology solves the problem and catapults leaders forward into their unique mission.
You didn’t ask, but I’ll tell you anyway…the soundtrack of my life would be composed by Hans Zimmer. I love making music, living around the globe, and speaking/learning other languages. Partnering with my husband in matters of life, leadership, and purpose, is the best gift of all!
The founding
Landing On Purpose was birthed in 2016 when April searched for a simple strategy to rewrite her professional biography. Instead of a list of accomplishments and an ego-driven narrative, she wanted her story to convey mission and meaning. Through her research, April discovered five common denominators of a life of purpose. She transformed her discoveries into tools, frameworks, and strategies that coach others to achieve clarity of mission, message, and decision-making. Landing On Purpose has impacted nearly 1200 changemakers thus far, through coaching, professional development, and workshops.
“Helping people move their professional lives forward inspired me to develop an effective tool to examine my personal life. The Landing On Purpose method helped me craft a clear personal mission statement and change the course of my life and decision-making. Now, I’m helping others achieve the same.”
April is an "artist who uses her past experiences, talent, and passion for change.... empowering others to become exceptional”. ~ Monarch Magazine
““The experience was helpful in allowing our A-Team time to step back and reground ourselves in our purpose. It’ll surely help us align as a team and continue to build cohesion amongst our team as well.””