the Founder & CEO
April Peters is the Founder and CEO of Landing On Purpose™️, a safe space for people to get clear, focused, and moving toward living lives and making decisions rooted in their unique mission. Her book, Landing On Purpose: 5 Steps to Discover and State Your Passion, helps ground people in their mission so they can grow their lives and relationships from a place of meaning.
April possesses over 20 years of experience working with leaders and creators. She advised and managed the CEO of a multi-million dollar consulting firm, facilitated incubation and investment opportunities for entrepreneurs and startups in New Jersey’s silicon valley, and co-founded the North Jersey chapter of Women Techmakers, part of Google's global brand for women in technology.
Making music, living globally, and learning new languages make her heart leap. The almost-polyglot and daily Duolingo fiend enjoys a good Nancy Meyer film backed by a Hans Zimmer soundtrack. April enjoys partnering alongside her husband, Dr. Stephen V., to help people in matters of life, leadership, and purpose.
The founding
Landing On Purpose was birthed in 2016 when April searched for a simple strategy to rewrite her professional biography. Instead of a list of accomplishments and an ego-driven narrative, she wanted her story to convey mission and meaning. Through her research, April discovered five common denominators of a life of purpose. She transformed her discoveries into tools, frameworks, and strategies that coach others to achieve clarity of mission, message, and decision-making. Landing On Purpose has impacted nearly 1200 changemakers thus far, through coaching, professional development, and workshops.
“Helping people move their professional lives forward inspired me to develop an effective tool to examine my personal life. The Landing On Purpose method helped me craft a clear personal mission statement and change the course of my life and decision-making. Now, I’m helping others achieve the same.”
April is an "artist who uses her past experiences, talent, and passion for change.... empowering others to become exceptional”. ~ Monarch Magazine
““The experience was helpful in allowing our A-Team time to step back and reground ourselves in our purpose. It’ll surely help us align as a team and continue to build cohesion amongst our team as well.””